Marketing your business can be a tedious and high-risk venture especially where cost is concerned. That said, how can you increase revenue and use it to grow your business while improving marketing strategies and promotion all at the same time? To answer this question we'll use an accountants business model and my personal marketing techniques as an example.
Identifying and Targeting Your Audience
First off let's say the accountant needs to draw in potential clients via his social network account and website. First step, target a specific audience. What we mean by 'specific audience' is targeting people with specific needs beyond basic demographics. For example, new business owners will need information on establishing a day-to-day business process. Most likely these people are seeking to write out a business plan.
Identifying and Targeting Your Audience
First off let's say the accountant needs to draw in potential clients via his social network account and website. First step, target a specific audience. What we mean by 'specific audience' is targeting people with specific needs beyond basic demographics. For example, new business owners will need information on establishing a day-to-day business process. Most likely these people are seeking to write out a business plan.
In order to do this, a business process model will need to be found. Business process models are found in pre-written business plans. That said, the accountant decides to provide content in the form of a free ebook regarding, not accounting, or taxes, or even financial planning, but rather writing up a business plan with a focus on the day-to-day business process that includes good booking and recommending cloud accounting software.
Another group the accountant may choose to target are those trying to write up accurate and comprehensive business financials in a business plan with a view to presenting their business plan to investors or lenders. On his website and his social network pages he offers templates that enable the user to write up financials. He may also offer a how-to ebook on establishing good investor relations and negotiations that seal the deal. This gives him a platform from which to promote accounting services.
Diversify Your Offerings
The accountant may recommend a business plan archive that will draw people who need to learn about the business process, financials, and bookkeeping. That said, he sells business plan templates. For each business plan he referral, he acquires a lead in terms of identifying information about the buyer, such as his or her name, address, email, and phone number. In addition, the referral fee increases revenue, some of which is used for further marketing ventures such as an ad campaign.
Cloud Remarketing Retargeting Advertising
Rather than cold calling the buyer to pitch his services he may choose to invest some of his sales dollars into cloud-based remarketing or retargeting ads that promote his services. Cloud-based ads that follow the user wherever he goes online.
Blogging Still Most Effective Marketing Strategy
From another marketing perspective... If you write a weekly blog regarding the business process, understanding financials in business plans, bookkeeping tips, and tax issues, you may be able to engage the reader to the point of asking questions in the comments section of your post.
Writing and Selling How-To Book
Writing how-to books are the ideal way to draw in potential clients and it's not as difficult as it might seem. If you post an article to your blog each week you will have ample content for writing a how-to book in just six months or less. Writing and selling a book focused on your expertise gives you, your service and website greater credibility and distinction.
Write a book about the business process from a business accountants perspective. Discuss do's and don'ts, good bookkeeping tips and common questions asked on your blog. Include the value of cloud accounting in the book. Self-publish the book online as well as at amazon.com. There are helpful self-publishing business plans available that can help guide you through the process. Book buyers and inquirers are potential accounting clients. Hold book signings at libraries and business expos. More potential clients. Sell the book on your blog and website.
Webinars and Seminars
The accountant might consider holding webinars or in-person seminars that focus on reducing paperwork and filing, reducing business spending, expanding portfolios, streamlining interoffice reporting and communication issues as well as the value of live data alerts, a cloud accounting feature. These webinars and seminars will also provide content for your blogs and books which will, in turn, grow leads and clients exponentially.
Smart Website Design Features
Regarding website design. A viewer should see your credentials and feel impressed to take action within a 10-second glance of your website. Don't underestimate the value of an appealing website that quickly answers their questions about who you are, the quality of service you deliver and your aim to please. This is their call to action and makes people more engaging.
Another group the accountant may choose to target are those trying to write up accurate and comprehensive business financials in a business plan with a view to presenting their business plan to investors or lenders. On his website and his social network pages he offers templates that enable the user to write up financials. He may also offer a how-to ebook on establishing good investor relations and negotiations that seal the deal. This gives him a platform from which to promote accounting services.
Diversify Your Offerings
The accountant may recommend a business plan archive that will draw people who need to learn about the business process, financials, and bookkeeping. That said, he sells business plan templates. For each business plan he referral, he acquires a lead in terms of identifying information about the buyer, such as his or her name, address, email, and phone number. In addition, the referral fee increases revenue, some of which is used for further marketing ventures such as an ad campaign.
Cloud Remarketing Retargeting Advertising
Rather than cold calling the buyer to pitch his services he may choose to invest some of his sales dollars into cloud-based remarketing or retargeting ads that promote his services. Cloud-based ads that follow the user wherever he goes online.
Blogging Still Most Effective Marketing Strategy
From another marketing perspective... If you write a weekly blog regarding the business process, understanding financials in business plans, bookkeeping tips, and tax issues, you may be able to engage the reader to the point of asking questions in the comments section of your post.
Writing and Selling How-To Book
Writing how-to books are the ideal way to draw in potential clients and it's not as difficult as it might seem. If you post an article to your blog each week you will have ample content for writing a how-to book in just six months or less. Writing and selling a book focused on your expertise gives you, your service and website greater credibility and distinction.
Write a book about the business process from a business accountants perspective. Discuss do's and don'ts, good bookkeeping tips and common questions asked on your blog. Include the value of cloud accounting in the book. Self-publish the book online as well as at amazon.com. There are helpful self-publishing business plans available that can help guide you through the process. Book buyers and inquirers are potential accounting clients. Hold book signings at libraries and business expos. More potential clients. Sell the book on your blog and website.
Webinars and Seminars
The accountant might consider holding webinars or in-person seminars that focus on reducing paperwork and filing, reducing business spending, expanding portfolios, streamlining interoffice reporting and communication issues as well as the value of live data alerts, a cloud accounting feature. These webinars and seminars will also provide content for your blogs and books which will, in turn, grow leads and clients exponentially.
Smart Website Design Features
Regarding website design. A viewer should see your credentials and feel impressed to take action within a 10-second glance of your website. Don't underestimate the value of an appealing website that quickly answers their questions about who you are, the quality of service you deliver and your aim to please. This is their call to action and makes people more engaging.